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Univision Streaming the World Cup


Streaming the World Cup Preventing Piracy on the Global Playing Field Re code

Source: http://recode.net/2014/06/12/streaming-t...

With the 2014 World Cup kicking off today, there is significant opportunity to engage fútbol aficionados by putting access to the games in their hands — both literally and figuratively. This year, Univision’s Spanish-language coverage is disrupting the sports streaming model by eliminating all barriers and providing live, around-the-clock coverage for 56 matches on multiple screens, including TV, online and several mobile platforms, including Unimás and Univision Deportes.

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Broadcasters: It’s up to you to be the man of the match

Millions of people will watch the World Cup across Univision platforms, including the Univision Network, UniMás, Univision Deportes Network and Univision Deportes offerings such as the website and apps. Both Univision and Irdeto know that the primary goal is to distribute every match to as many screens as possible, so that viewers can be part of the action no matter where they are or what screen they’re watching on.

But we also need to make sure that those matches are watched legally, and if not, that the piracy is managed appropriately so that a broadcaster’s rights are protected. Live sports streaming is a tremendous opportunity. Taking the right steps to protect your rights and revenue while providing the best experience possible to consumers not only captures new audiences, but helps broadcasters to evolve and innovate. The journey of live sports streaming must include the continuous exploration and development of security and anti-piracy technologies like watermarking. This type of proactive behavior is crucial for broadcasters to be well poised for the future and to become smarter about consumer demand.

Good call.

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