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Shoppers Get San Diego Grocery Store To Clean Up Its Act | KPBS

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The Food 4 Less on Euclid Avenue in southeastern San Diego has been the center of Market Creek Plaza for more than 10 years. It's the only grocery store in the neighborhood, but for a long time, residents like Gwen Howell didn't want to shop there."I have always shopped at Food 4 Less and when it first started out they were really great, then over the years it just downgraded and it became really unpleasant to come here," Howell said. "The lines were extremely long always, the produce was not good, the customer service was not good."So Howell and some of her neighbors decided to see if they could change things. Working with the community advocacy group Urban Collaborative Project, they wrote a letter to Kroger, the company that runs Food 4 Less. 

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