Can A Fitness Tracker Disguised As A Swiss Watch Solve The Problem Of Wearables?
Gammy Dodger stashed this in Gadgets - physical and virtual
HOW DO YOU GET CONSUMERS TO STOP ABANDONING WEARABLES? WITHINGS LOOKS TO THE WRIST WATCH FOR ANSWERS.
Wearable health trackers, including the Nike FuelBand, the FitBit Flex, and Apple's upcoming iWatch, are de rigueur right now. But they've all got the same problem: More than a third of all people who buy one stop using it in six months. It's an abysmal drop-out rate that makes wearables seem less like the next big thing in consumer electronics than the 21st-century equivalent of a Pet Rock or a Chia Pet: dumb products that no one ever bought for themselves twice.
But Withings, a French consumer electronics company specializing in smart, connected health devices such as the WiFi Body Scale, thinks wearables are destined to be popular. As Withings sees it, we've already been sporting wearable technology--watches--on our wrists for hundreds of years, and try as it might, the smartphone has not been successful in killing off the wristwatch industry. Maybe the ideal smartwatch, then, is a lot more like the dumbwatch of yesteryear than tech companies want us to think.