Successful Kickstarter in Columbus, Ohio: Potato Salad by Zack Danger Brown
Adam Rifkin stashed this in Kickstarter
He raised fifteen thousand dollars. For potato salad.
You can have a Kickstarter with a $10 goal?! Really??
I'm making potato salad.
Basically I'm just making potato salad. I haven't decided what kind yet.
UPDATE: WE DID IT
$35 - I will make 4x as much Potato Salad. I know $40 isn't 4x $10, but you guys have earned it.
$75 - Pizza Party!
$100 - I will try two different Potato Salad recipes.
UPDATE #2: ALL THE POTATO THAT'S FIT TO PRINT
We made the news. Let's keep up the good work! New stretch goals coming soon!
UPDATE #3: WOW YOU GUYS
We're making a lot of great progress. I think it's time for us to think about getting hats made. I added a new donor level for people who want hats. For those who are interested the hats could look like this: http://www.zazzle.com/i_love_potato_salad_mesh_hat-148005376484063142
$250 - Better mayonnaise (from the natural foods section)
$300 - Call a chef to get a better recipe
$350 - Make way more potato salad and probably do a third recipe.
WE MADE THE NEWS!
NEW STRETCH GOALS:
$1000: I'll do a live stream of the potato salad making
$1200: I'll pay someone to film a thank-you video for all of my backers!
A BIG STRETCH GOAL:
We're really tearing through these stretch goals. I honestly don't know what is realistic anymore. So, I thought maybe we try to double the current number?
$3000: My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let's show them that potato salad loves the internet!!
Risks and challenges
It might not be that good. It's my first potato salad.
He really needs a $100,000 stretch goal.
Now has raised $71,000.
Also "there is absolutely no guarantee" the potato salad will be good.
Q: When you were interviewed on Fox News, a reporter asked you whether you thought raising such an obscene amount of money to make potato salad was a sign of market saturation. What do you think?
A: I don’t even pretend to know what that means. My goal now is to out compete [Columbus, OH venture capital firm] Drive Capital.
He's got an excellent sense of humor.