Why Chinese Buyers Love Buick
Geege Schuman stashed this in Auto Erotica
Buick sales in the U.S. are trending up and nearing pre-2008 levels, but China is now the focus for the brand.
At the New York Auto Show, Buick rolled out three nice, somewhat boring new sedans. It saved the fireworks for the Shanghai Auto Show, where it showed off the dramatically redesigned Riviera, a super sleek, plug-in hybrid revival of an old model that was discontinued in 1999.
The concept car is supposedly inspired by a Chinese saying ("The greatest good is like water"), and it was partly designed by the Pan Asia Technical Automotive Center (PATAC), GM's joint venture with China's SAIC Motor.
Buicks are huge in China because GM was smart enough to recognize buyers were fans of the brand, and then made cars they would like even more.
When cars were cars and men were cars!