Killed by Expectations by Dan Toma
Tristan Kromer stashed this in Entrepreneurship
Stashed in: Influence!
Guest post talking indirectly about the Kano model.
Managing expectations is one of the best things a business can do:
Psychology researchers have proved that our expectations unconsciously influence how we perceive an outcome of any given event, naming this cognitive bias: observer-expectancy effect.
Understanding users’ expectations is a prerequisite for building great businesses. In a world full of analogous offerings, going beyond the value of experience can mean the difference between having a successful venture or no venture at all.
For the majority of us, expectations are like a black box, but by dissecting them we can stumble upon insights that will help us in building better products that will deliver the value required by the people hiring them.