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Killed by Expectations by Dan Toma

Stashed in: Influence!

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Guest post talking indirectly about the Kano model.

Managing expectations is one of the best things a business can do:

Psychology researchers have proved that our expectations unconsciously influence how we perceive an outcome of any given event, naming this cognitive bias: observer-expectancy effect.

Understanding users’ expectations is a prerequisite for building great businesses. In a world full of analogous offerings, going beyond the value of experience can mean the difference between having a successful venture or no venture at all.

For the majority of us, expectations are like a black box, but by dissecting them we can stumble upon insights that will help us in building better products that will deliver the value required by the people hiring them.

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