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Secrets of New York's real estate agents: 'All apartments are basically four walls'

Secrets of New York s real estate agents All apartments are basically four walls World news theguardian com


So, you’ve accepted the inevitable and picked up the phone to call a real estate agent. The training documents make it clear that he now has one goal and one goal only: get you into the office, where he can extract all the info (and eventually the fee) he’s after.

Most of the document is sales talk that should seem familiar, from “We have access to all the no-fee apartments in the city” to “That is the biggest place I have seen for that price”.

Other suggestions include “That landlord has the best stuff. When would you like to see it?”, “I have not seen that one, but all the agents are going crazy over it so I advertised it” and “Wow, what a coincidence – the keys just got dropped off at the office!”

Bear in mind, at this point, that, of course, none of these apartments actually exist.

The killer line here isn’t a suggested quote, but the mantra for the agent to keep in his head (emphasis original): “WORRY ABOUT THE APARTMENT LATER … JUST GET THE CLIENTS INTO THE OFFICE.”

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If it sounds too good to be true... Then it's not true.

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