No, this is a battle for customerâ€™s info.
Chris Drit stashed this in local advertising
To save this post, select a stash from drop-down menu or type in a new one:
Companies arenâ€™t building mobile payment technology because they genuinely want to provide a revolutionary new way to pay in order to please consumers â€“ thereâ€™s no evidence that any of the tech, even Squareâ€™s kind of nifty â€śsay your name at checkoutâ€ť is inherently more efficient than the age-old swipe. No, this is a battle for customerâ€™s info. The same info retailers have been trying to track for years â€“ â€ścan I get your phone number?,â€ť they ask at checkout. But consumers can decline, or give a fake number. And sure, consumers could decline to use a mobile app, too. But if using the app allowed them to receive mobile-only bargainsâ€¦.well, who else is OK with selling a little piece of their soul for 1/2 off tube socks on aisle 6?