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NaturalMotion’s iOS racing game generates $12M in revenue in first month | VentureBeat

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Apple showed off CSR Racing at its Worldwide Developer Conference in June, and the game launched as an exclusive on iOS on June 28. The free-to-play game makes money through the sale of licensed cars, which are selling at three times the rate of car sales in the real world. Reil said the company doesn’t spend much on marketing and that its titles go viral through word of mouth.

“This is a validation of the approach we are taking of doing console-quality games that are free to play,” Reil said. “The market is moving from 2D games to 3D games fast. The 3D games can generate more revenues with much higher margin.”

The Boss Alien studio is operated by former Disney Black Rock studio executives Jason Avent and Tim Swan. They will continue to run the studio as a stand-alone division. Terms of the deal were not disclosed.

“The entire Boss Alien team is excited to be joining NaturalMotion. We share the vision of creating amazing games that reach millions of people,” said Avent. “We’re very proud of what we’ve achieved together with CSR Racing, and now we’re focused on growing our studio and creating more hit games.”

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