Apple to Buy Radio App Swell for $30 Million
J Thoendell stashed this in Apps
Apple is close to buying the Pandora-for-talk-radio app Swell, according to multiple sources.
The deal is worth about $30 million, these sources say.
Swell had raised $7.2 million from investors including DFJ, Google Ventures and InterWest Partners. Its iOS app compiled various podcasts and shows and stitched them into personalized streams.
Holy smokes! This is a great deal for Apple if true.
I'm shocked Google didn't buy them first.
A great mobile app is worth a lot!