I Drank a Cup of Hot Coffee That Was Overnighted Across the Country - The Atlantic
Geege Schuman stashed this in Products
And Thermos is an enviable tool for that reason. It embodies “do one thing well” in the world of beverage receptacles. People buy it because they want something that does what a Thermos does—and every time, without fail, without system reboots or lag, it dispatches this task admirably.
Nice stunt but who wants to ship coffee?
The stunt was ostensibly to promote Thermos’ vacuum-insulated 40-ounce Stainless King beverage bottle. The company claims the Stainless King can keep hot things hot and cold things cold for 24 hours, and indeed my own experience with this monarch of thermoses bore that out.
The stunt’s part of a larger contest (and context). In May, Thermos shipped 25 of its Facebook fans in the contiguous U.S. free coffee overnight from Ritual Coffee in San Francisco. This month, the second time it ran the contest, it chose a more midwestern provider: Spyhouse Coffee in Minneapolis.
Courtney Fehrenbacher, a marketing manager at Thermos, told me that the company hopes to re-run the contest every other month, at least until the end of the year. Altogether, Spyhouse will hand 35 of its steaming envoys over to FedEx to be distributed across the country.