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73% of Sales Come from Digital in Activision Blizzard’s Second Qtr.

73 of Sales Come from Digital in Activision Blizzard s Second Qtr Variety


Even without launching a major game so far this year, Activision reported better-than-expected second quarter results, generating $658 million in sales (up from $608 million) and $45 million in net profit, the company announced Tuesday.

Digital sales from subscriptions, downloads and other transactions, in particular, increased during the three-month period, that ended June 30, generating $383 million, up from $323 million, and accounting for a massive 73% of the company’s sales during the quarter, a record.

That was primarily driven by strong digital sales of “Call of Duty: Ghost,” Blizzard Entertainment’s “World of Warcraft,” “Diablo III: Reaper of Souls” and its newest franchise, “Hearthstone: Heroes of Warcraft,” which recently launched on the iPad.

“Today, we have more opportunities to create great content using new platforms and business models while also expanding into new geographies, and are embracing all of these growth opportunities with the same commitment to excellence that we have demonstrated over the past 23 years,” said Bobby Kotick, CEO of Activision Blizzard.

Stashed in: Monetization, Gamers!

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Activision Blizzard is officially a Cloud company!

I've seen their global cloud operations center up close and personal.  It's more impressive than anything I've ever seen--and I've seen a lot of cloud ops centers.  BTW, it's run by Orcs on treadmills.


LOL at Orcs on treadmills. So few companies have their scale.

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