Radical New Foursquare App Thinks You Want Even Less Privacy
J Thoendell stashed this in Tech
Growing concerns over online privacy have cost some internet companies lots of money, according to a new report, but that’s not stopping Foursquare. The five-year-old outfit hopes to boost its revenues by actively asking people to give up some of their online privacy.
A new version of Foursquare’s eponymous app, released today, is a radical departure for the company. Once a kind of online bragging system, the app is now more of a tracking machine. Gone is Foursquare’s best-known feature, a large “check in” button that users clicked to voluntarily share their location. Now, the app is keeping tabs on you at all times, sending your location back to Foursquare’s servers, which then push recommendations back to your smartphone, suggesting restaurants and stores to visit—and stuff to order and buy once you get there.