The Multimillion Dollar Quest To Brew The Perfect Cup Of Coffee
J Thoendell stashed this in Food
I personally offended one third-wave entrepreneur when I poured milk into my coffee. "It's like putting ketchup on your steak," he huffed. Michael Horn, the entrepreneur behind Craft Coffee, another artisan-bean subscription service, admits, as if speaking on behalf of the entire movement: "It's really hard to talk about coffee without sounding like a douche bag. It literally is the core challenge of our company."