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NFL Suggests Katy Perry, Rihanna, Coldplay Pay to Play Super Bowl

NFL Suggests Katy Perry Rihanna Coldplay Pay to Play Super Bowl Rolling Stone


The NFL reportedly asked Katy PerryRihanna and Coldplay, their top choices to play the 2015 Super Bowl Halftime Show, if they would be willing to pay the league in order to secure one of the biggest gigs in the world, according to The Wall Street Journal.

When reaching out to artists, league representatives asked some acts if they would exchange a headlining slot for a portion of their post-Super Bowl tour earnings, or make another type of financial contribution to the NFL. Sources told the Journal that the suggestion, perhaps unsurprisingly, "got a chilly reception from the candidates' representatives."

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I love this math:

Superbowl commercials sell for $4 million for 30 seconds.

The halftime show lasts 12-13 minutes.

Therefore the halftime show represents $100 million in free publicity.

Therefore the artist and their label should be willing to pay for the opportunity.

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