With $30 Million More in Hand, IFTTT Looks to the Internet of Things
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Mr. Tibbets and his brother and co-founder, Alexander, are excited for how people use IFTTT today. Anyone can make IFTTT recipes to use and share with others — 15 million recipes are used on a daily basis — and that number has only increased as more services connect to IFTTT’s platform.
The company also plans to soon introduce its first revenue streams, and will offer a paid version of its product for users who want to connect different accounts to the service. A social media manager for a company, for example, could connect multiple Twitter accounts to IFTTT and set up recipes specific to each account.
The brothers are most excited, however, about the next phase of services coming to the platform: Internet-connected hardware devices.
More commonly known as the Internet of Things in tech industry parlance, companies like Philips and SmartThings have started to manufacture Wi-Fi-connected products — like light bulbs, door locks and Crock-Pots — effectively allowing people to control what goes on in their home when they aren’t actually there.
So with IFTTT, I could trigger a connected SmartThings door to automatically lock at 9 a.m. each morning after I leave my house. Or I could set another time-based trigger to turn on my lights and start my coffee pot at 6 a.m. every day.
“The way we see the Internet of Things playing out, there’s going to be a need for an operating system that’s detached from any specific device,” Linden Tibbets said. “What we’re doing now is the foundation for that.”
IFTTT is an Internet of Things company?!
What's next, Dropbox declaring itself an Internet of Things company???