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Visa Teams With NFL to Push New Online-Payment Service - "Footballentine's Day"

Stashed in: Consumer Trends, Football, Marketing

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The credit-card giant is hoping to spread the word about the new service and drive enrollment by timing the campaign with the start of the football season. A teaser trailer for Visa Checkout launched during the NFL kickoff game Sept. 4 on NBC Thursday and Visa will promote the product during Fox's halftime show for much of the season. "We're using the NFL as just the biggest stage from which to advertise and market and promote something in the fall," said Mr. Curtin. "They're a perfect partner."

The campaign officially kicks off on Sept. 6 with "Footballentine's Day," where fans who sign up with Visa Checkout can send their loved ones free flowers as thanks for supporting them during the upcoming football season. Visa partnered with 1-800-Flowers for the promotion. It also enlisted model Brooklyn Decker to spread the word with promotional events in New York City on Sept. 3.

I'm confused. We're sending flowers to loved ones who let us watch football?

There were no women on this campaign, I'm sure of it.

Yeah me too. What an odd campaign. 

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