Sign up FAST! Login

Apple Will Allow Ingrate Public to Return the Sacred Gift of U2

Stashed in: Apple, Advertising, Rolling Stone!, U2, Apple, Tim Cook

To save this post, select a stash from drop-down menu or type in a new one:

From a friend:

"I saw the stupid f*cking Apple/U2 ad several times while trying to watch Monday Night Football.

U2. What a bunch of f*cking corporate tools. Doesn't Bono have enough f*cking money already?"

You know how much Apple paid U2 for that privilege?

$100 million!!

Wow that's a lot of money. 

don’t know why apple would just throw this u2 album on my phone like i haven’t spent the last 10 years perfectly curating my itunes library

9:25 AM - 11 Sep 2014

iTunes. Thanks but no thanks for the free U2 record. Quickest delete ever

12:50 PM - 11 Sep 2014

Hi @tim_cook my iPhone has a virus called "U2" how do I uninstall it?

11:01 PM - 10 Sep 2014

This social media outrage is the product of a couple of things, the most important one being that people love to complain on the Internet. I doubt that many people really have that huge a problem with U2 — in terms of massively successful aging rock bands, they aren’t the WORST, you know?

What’s more important is that Apple, in its quest to get people to remember and use iTunes, and U2, in its quest to get every single person on planet earth to listen to their new album, forgot the one hugely important thing that people treasure in their music. (Or, if you want to be 2014 about it, their “consumption of media.”)

That’s choice. People will always argue about what’s great and not great in music. The new U2 album is fine (might want to tap the brakes with that 5-star rating though, Rolling Stone) and most people would be delighted to get it for free. What Apple and U2 forgot, though, is that people love the choice to get something for free. We privileged internet and mobile users are bombarded, all day every day, non-stop, with content. Some of it is free and some of it we pay for, and we have to sort that out for ourselves.

The only thing we have that’s truly ours in this onslaught of stuff is our choice. We get to choosewhat to click on, what to pay for, what to listen to.

Apple and U2, for whatever innocent or nefarious reason, forgot that. Their idea of a gift is not a gift at all, not now. It’s become a burden.

There's no such thing as bad PR. This move suddenly put U2 in the news again.

Well, now I feel *some* people are overreacting:

They're just stuck in a moment. 

You May Also Like: