The Rump Revolution is upon us! Nicki Minaj, 'Bass' bounce booty craze up the charts... "We're probably at peak-butt," says USA Today.
Adam Rifkin stashed this in Booty!
That's right, USA a Today says we're at peak-butt:
In just three weeks, Nicki Minaj's butt-tastic Anaconda video has jiggled up nearly 170 million views on YouTube, snatching the Vevo record for most views in a day (19.6 million) from Miley Cyrus' NSFW Wrecking Ball.
Last week, Meghan Trainor's curves-embracing All About That Bass hit No. 1 on Billboard's Hot 100, days after Jennifer Lopez debuted a tush-shaking teaser for her new Booty video featuring Iggy Azalea, tallying more than 8 million views since.
Is this posterior influx merely a coincidence, or are we in the midst of a rump revolution?
"It seems like in the past when songs like this have become popular, it's just been one at a time," says Hillary Busis, a staff editor at Entertainment Weekly who recently dubbed 2014 the "summer of butts." "That's what makes this unusual, just because you have so many songs about the same thing coming out at the same time."
Unlike Queen's Fat Bottomed Girls, Sir Mix-A-Lot's Baby Got Back or Sisqo's Thong Song, music's latest derrière display is driven by body positivity and women owning their sexuality.
Whether it's Beyoncé's commanding MTV Video Music Awards performance or Taylor Swift's intentionally goofy twerking in her Shake It Off video, "it's more about acceptance and appreciation than exploitation," says Erika Ramirez, associate editor of Billboard.com. "It says something when it's women talking about and standing up for their own bodies."
The call for more caboose could also be seen as a stark response to Robin Thicke'sBlurred Lines dominating the charts and conversation last summer, says Lindsay Zoladz, pop critic at New York magazine.
In that song's contentious video, "very thin, and, in most cases, white women were used as props very cheaply," Zoladz says. "In a way, that reinforced a lot of stereotypes about the way women's bodies are presented in music videos. There's something of a corrective to that" going on right now.
But as swimsuits and shorts are packed away and the cool weather settles in, will a barrage of buttocks still flood our songs and screens?
"We're probably at peak-butt, for no other reason than the fact that All About That Bass is already out, Anaconda is already out," Busis says. "Anybody else who has a butt song would risk seeming derivative. Although I guess that's never stopped pop musicians before."
What will march on is "the actual topic of self-image," Ramirez says. "If anything, the more big artists that take this on, the more of a topic it will be."