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BUS 103 W — Tame Data to Drive Big Insight: An Online Course


More and more people are starting to tap into the barely touched opportunities of data. Supporting marketing campaigns with more market data, understanding and preventing product failures with real-time measures, retaining customers with detailed behavior monitoring, or fighting fraud with real-time analysis of hundreds of millions of transactions are among the many examples that demonstrate how pervasive data has become across all lines of business. After years of buzz and mixed results, data technology, management techniques, and processes have gained maturity. Data is now more readily accessible to everyone. In this online course, students will learn how to engage with data and will discover concrete and actionable business intelligence techniques in order to: gain immediate control of data and deliver accurate insights, manage change to drive project acceptance, and design lean and sustainable processes. The course will also include detailed case studies and feature expert guest speakers to provide invaluable and fascinating field experience.

Thanks to the flexibility of the online format, this course can be taken anywhere, anytime—a plus for students who lead busy lives or for whom regular travel to the Stanford campus is not possible. While necessarily structured differently from the on-campus version, this course maintains similar levels of interactivity and instructor engagement through videos, interactive exercises, and discussion with fellow students, as well as weekly scheduled live online video conferencing sessions and feedback from the instructor.

Gauthier Vasseur, Chief Operations Officer, SemarchyGauthier Vasseur leads the US and international development of Semarchy’s data integration, master data management, and data-quality solutions. Prior to joining Semarchy, Vasseur led the strategy and the design of business intelligence and performance management systems at TriNet (pre-IPO). Earlier, he was the director of performance management at Google and the senior director of enterprise performance management strategy at Oracle. He received MBAs from Nantes University and EDHEC Business School.

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