Bruce Lee Playing Ping Pong
Geege Schuman stashed this in Badass
But what a successful ad campaign!
When we look at the forums, people are actually hurling abuse at each other. It is rare that advertising stirs up so much passion. The one thing that seems almost unanimous is that people absolutely love your ad.
Polly Chu: Now, that would be telling! We're also thrilled to see that people think the product is as cool as the viral films. This is also one of the most interesting aspects of this campaign that we can actually know how people reacted with our ad; we could keep tracking on the responses and plan our next step. We launched the 10 seconds teaser first and waited for 2 days. There were already 700,000 views within 24 hours. Then we launched the full version with the product shot and website address where people could order the limited edition phone. It is in fact a well planned e-marketing campaign. We were thrilled to witness those passionate responses.