What type of lean startup experiment should I run? by @TriKro
Tristan Kromer stashed this in Entrepreneurship
My attempt to codify what type of experiment you should run for your startup depending on what you're trying to learn.
Holy moly, there are SO MANY QUESTIONS TO ASK. A small sampling:
- Who is our customer?
- What are their pains?
- What job needs to be done?
- Is our customer segment too broad?
- How do we find them?
It's rather overwhelming for a tiny (1-person or 2-person) startup to navigate.
Not too bad if you do them in that order. I find if you actually know your customer, a lot of the harder questions become pretty easy.
How can a person find a customer without first finding someone in pain?
Kickstarter apparently. Those people will buy anything.
Some Kickstarters get bought without a pain point at all. Oculus, anyone?