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Apple Plans to Stop Selling Fitbit Devices in Stores

Apple Plans to Stop Selling Fitbit Devices in Stores Re code


Apple may soon stop selling the popular Fitbit devices, as it clears the way for its own wearable technology product set to launch sometime next year, according to sources.

It’s unclear exactly why Apple will no longer sell the devices, which track steps and other health metrics, in its retail stores. But the move comes a week after Fitbit issued a statement saying it was still “evaluating integration with HealthKit,” Apple’s new software application that acts as a central repository for health and fitness data on iPhones.

Many other health and fitness app makers, including Strava, Withings, iHealth, Jawbone Up and MyFitnessPal, have willingly updated their apps to give users the option to send their data to HealthKit.

According to the NPD Group, 3.3 million fitness-tracking devices were sold in the U.S. between April 2013 and March 2014. Fitbit, which had an earlier start than others, has claimed nearly 70 percent marketshare, while Nike FuelBand and Jawbone Up make up the majority of the rest of the sales.

All of that could change, of course, with the introduction of more “smart” watches and activity-tracking products.

Stashed in: Quantified Self, Apple, Quantified Self

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Apple hasn't explained why. We are left to wonder. 

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