Foursquare launches multimillion-dollar outdoor ad campaign
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But is it smart for Foursquare to spend millions of dollars on an outdoor ad campaign?
When it launched, Foursquare exploded to nearly 30 million users and raised $100 million from investors at a $600 million valuation. Since 2012 however, growth has stalled, leading the company to completely reimagine its business and relaunch two new apps in 2014.
Wow. How do I get $100 million to completely reimagine my business?