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How Pandora's data could help artists plan better tours and albums

How Pandora s data could help artists plan better tours and albums Vox


As the leading internet radio service, Pandora knows which of its 65 million users are listening to a band's music, where they are listening to it, and which songs they like best. Wednesday morning, the company announced that it is going to share that information with bands.

Pandora AMP will provide all 125,000-plus artists played on the site with data on what their fan base and its preferences, as determined by tens of billions of hours of personalized listening.

"When I was in a band, we had a rented van, a box of fliers, and a couple staple guns," said Tim Westergren, Pandora's founder and a former touring musician, said in a press release. "The challenge faced by artists trying to find and build an audience was part of the original inspiration for Pandora. With AMP, the goal is simple: we want to harness the power of our scale and data to make artists' lives easier."

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Sounds like a compelling new vision for Pandora. 

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