Gamergate puts advertisers in a bad spot
Geege Schuman stashed this in Advertising
"Releasing into the world a statement as vacuous as Adobe's tweet, or as inane as Intel's 'apology,' demonstrates not that those brands stand against something (how else can anyone possibly feel about bullying?) but that they stand for nothing," he said.
When asked for comment, an Adobe spokesman pointed Ad Age to its tweet and said: "We aren't commenting on this topic beyond the @Adobe tweet/statement."
I agree with his statement.
Both Intel and Adobe damaged their brands with their lame tweet and non-apology.