Inside Tinder's Hookup Factory
J Thoendell stashed this in Apps
Tinder, which makes about 13 million matches per day, is about 40 percent female. Women are still really picky – according to Rad, they swipe left 84 percent of the time, and men swipe left only 54 percent of the time. But the perception of having mutual Facebook friends seems to help women feel safe. And Tinder's minimalist interface seems at least as effective as a full-color résumé of men's accomplishments when it comes to making casual hookups happen.
How Tinder plans to make money:
Yeah, I would not trust the men who run Tinder:
In a new interview with Bloomberg, Barry Diller, chairman of Tinder investors IAC/InterActiveCorp, laid out the three possible ways that the service plans to start making money: [subscriptions, advertising, and freemium.]
The final, and perhaps most likely, monetization option for Tinder is introducing a "freemium" model to the app. Pioneered by social gaming giant Zynga, freemium pricing involves a suite of free and basic features, alongside more advanced and speedier options for paying users. Since the app has kept to its basic model since launch, there's certainly room to add in some premium features.
In last year's TechCrunch interview, Tinder cofounder Sean Rad suggested that the app might introduce a charge for users to go back and undo their swipe for a user.
I don't think Tinder will last a long time. The only question I have is what kills it.
Unleashing their inner Zynga just might do the trick.
Also, 13 million matches a day means there are still not that many users.
The Rolling Stone article does not say how many active users they have.
Just that they have 40 employees and they've matched 2000 engaged couples and marriages.
Because the place you want to find your spouse is a hookup app. Right.