I don't understand from the article what a Ricky Board is useful for.

Do It: How To Make A Ricky Board (2012)

This board can be any size you want.

The proportions are dictated by four rows of five rickies.

Each ricky is, as nearly as possible, exactly the same as every other ricky.

The ricky can be an object or a flat image.

The thing about the rickies is you will see them change before your eyes because you will give each ricky a different name.

The names will be printed or written under each ricky. Twenty different names in all.

You will be amazed at the different personalities that emerge depending on the names you give.

Here is a poem:

Four rows of five
Your rickies come alive
Twenty is plenty
It isn’t tricky
Just name each ricky
Even though they’re all the same
The change comes from the name

Four rows of fiveYour rickies come aliveTwenty is plentyIt isn’t trickyJust name each rickyEven though they’re all the sameThe change comes from the name