Snoop Dogg, Investor
J Thoendell stashed this in Tech
WHAT DOES HAVING SNOOP ON BOARD BRING TO THE TABLE, EXACTLY?
The benefit of working with Snoop is we have a super solid team. There's 30 people behind him from people who are doing the social media, to the people who are the value end of the deal. You're getting the Snoop machine. He has this global personality. His reach is incredible. He's got 60 million social followers; his network is insane. I know for a fact, when you attach his name to your pitch decks or to your investment decks it opens up new opportunities.
HOW DO YOU DECIDE WHAT IS AN APPROPRIATE INVESTMENT?
One thing is, and I know it sounds pretty cliche, at the end of the day is the relationships. If we've met them over a long period of time, we want to generally like them. We want to meet people who understand us--the Snoop brand, and who he is, and who we are at Cashmere. That's our number one thing, but we can't always go by that.
The other thing is strategically, something that is relevant, that would be organic to Snoop and would be organic to Cashmere. Would it make sense for us to promote it on our social media, for us to use it on a product? Ultimately, sometimes there is the excitement to have someone like Snoop involved. If they can show us a reason why, then we'll invest.