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Dr. Dre and Jimmy Iovine’s School for Innovation

Dr Dre and Jimmy Iovine s School for Innovation WSJ WSJ


At heart, this is what the Iovine and Young Academy is about—creating the kind of student who can design the next PlayStation and sell it, too. Iovine and Dre aren’t exactly drawing up lesson plans or keeping office hours. (As Iovine likes to point out, David Geffen doesn’t teach surgery at his medical school.) But they are scheduled to appear at the academy’s lecture series, and Iovine recently hosted a barbecue for the incoming freshmen at his house.

“Dre, how did you find talking to the kids the other day?” he asks.

“I mean, I was the one doing most of the talking,” Dre says.

Iovine chuckles. “They were terrified!”

“There are a lot of other programs around the country that marry business and technology,” says Erica Muhl, the dean of USC’s Roski School of Art and Design and the Iovine and Young Academy’s first executive director. “But they’re all missing that arts and cultural component. The difference with us is we start with the arts part.” Says Iovine: “We want kids who can work at Beats or at Apple.”

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"We start with the arts part." Cool!!

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