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Grateful Dead: An early Silicon Valley startup

Grateful Dead An early Silicon Valley startup SiliconValley com


Business strategy never meant much to the Grateful Dead, students of folk music, psychedelia and utopian counterculture.

But they were unwitting pioneers of innovative practices now embraced by Silicon Valley, according to experts gathered this week at San Jose State to study the cultural, business, sociological and spiritual aspects of one of the most consistently top-grossing bands in the entertainment industry.

Their acumen -- creating personalized customer service, early social media, virtual communities, consistent product quality and "open access" to free recordings -- built a business legacy that persists today, almost 20 years after the death of leader Jerry Garcia, said academics.

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It's interesting to hear "Grateful Dead" and "business" in the same sentence.

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