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Why Insane Clown Posse Is So Popular?

Why Insane Clown Posse Is So Popular Esquire


This is a group without a platinum record in 15 years whose largest annual event usuallyattracts less than 10,000 people. It's also an entertainment empire with estimated $10 million annual revenue that gets high mileage per fan by using swag to push CDs, selling bonus discs for premiums, having multiple versions of albums with alternative cover art, carefully planning their label's artist roster, using discounted events to boost attendance to profit off merchandise, and making their high-priced gear indispensable for fans to show the outside world their loyalty and brand (they even sell a "World's Most Hated Band" t-shirt).

While bitching about scientists and unofficially sponsoring discount soda appeals to a certain "low-status" demographic, the group's business model and marketing strategies are far from unsophisticated. The band is so adept in public relations they boasted their fans "are so unified and prolific they've officially been labeled one of the nation's most dangerous gangs by the FBI" in an infomercial for their album The Mighty Death Pop!. Now they're suing the FBI over that same designation. And hardly anyone noticed the narrative switch.

See, ICP is a social club with loyal members. A self-described "family." Insiders worship and outsiders curiously follow while hoping to cover fascination with irony. The group just happens to make music. But tunes have become increasingly inconsequential to their brand and legacy. What gets left out in between stories about unpaid vendors, sexual harassment allegations, and the FBI/ACLU fiasco is their recent album. Because outside of the Juggalo "family," few cared. It sold less than a hundred thousand copies in 2012.

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Ugh, they're not popular. It's a ruse. They stink.

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