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Twitter pitches itself as reaching the largest daily audience


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Finally they're sharing some numbers:

At its inaugural Analyst Day on Wednesday, the social media company unveiled a host of features designed to lure in new people, but also ambitions to measure and make money from people that see Twitter content without signing in. 

And for the first time, Twitter offered numbers for what it calls "logged out" users: 500 million unique visitors a month.

Twitter has hinted frequently in recent quarters at its desire to convey and capitalize on its audience beyond its 284 million active registered users. 

On Wednesday it made that goal more explicit. "We want Twitter to be nothing less than the very best way to keep up with your world," CEO Dick Costolo said at the start of the event. "We have a goal to build the largest daily audience in the world."

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Twitter also attached metrics to these various levels of reach, some for the first time. Overall, Twitter content achieves 185 billion impressions a month, the company said. 

Some 200 million unique visitors each month land on Twitter profile pages, primarily those of celebrities and brands, without signing into an account. 

And another 75 million arrive via search, where the company said it was expanding its product portfolio.

Under these new metrics, Twitter would reach 2 billion monthly active users, at its current growth rate, by 2020, Mr. Noto told investors.

Mr. Noto dropped another ambitious projection: Twitter revenue would hit $14 billion 10 years after this one, when it hit $1 billion in revenue. 

The company has netted around $1.2 billion in its last four quarters.

Around 60,000 advertisers currently buy on the platform, executives said. More than half are served by the sales team, while 45% of ads served come through the self-serve ad platform. In the most recent quarter, 29% of Twitter's ad revenue came from new ad formats, such as website cards, mobile app-installs, promoted video and off-network ads.

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