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The story of "Moop": How a company came to be

Stashed in: Founders, Etsy

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Selling bags on Etsy, essentially.

In 2007, Wendy Downs and her husband, both artists, were living in Western Massachusetts. She had a series of unsatisfying jobs: answering phones in a doctor’s office, working in a mall, and so forth. Trying to economize, Downs bought an inexpensive sewing machine for about $80, intending to sew, rather than buy, clothes for her young daughter. “Making clothes for toddlers isn’t hard. You just sort of sew up the sides and cut out the holes for the arms,” she said. But the moment Downs turned that unfortunate little dress inside out, sewed handles onto it, and made it into a bag, everything changed.

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