JetBlue's New Initiative Aims to 'Fly It Forward'
Stashed in: #kindness
A little kindness goes a long way.
You bet it is. Just ask JetBlue Airways.
The New York-based carrier has initiated a new program called Fly It Forward, a play on the Pay It Forward movement.
The initiative was inspired by its own crewmembers and carried on by customers passing along one ticket on a continuous journey throughout the JetBlue network. Once a trip is complete, the flier will then pass that opportunity on to the next traveler they help select, continuing a chain of goodness that will travel throughout the JetBlue network. JetBlue said it, and its ad agency, Mullen, developed this program to create a tangible manifestation of the brand's mission -- to inspire humanity.
"It's easy to get caught up in the mechanics of travel and overlook the reasons why people travel. Everyone travels for their own reasons. It's those stories, those connections with individuals that inspire us all," Marty St. George, JetBlue's senior vice president, said in a statement. "At JetBlue, we have the means to facilitate those human connections. With Fly It Forward, we're pulling the humanity and goodness that already exists to the forefront by making the sharing of these stories possible. It's easy to say our mission is to inspire humanity, but it's quite a feat to make that mission known and felt."
To celebrate the launch, JetBlue released a video featuring the first four fliers to participate in Fly It Forward. Highlighting the virtues of the program, the video also calls for the public to submit their own nominations for deserving travelers for the next fliers to choose from so they can continue to Fly It Forward.