Sign up FAST! Login

Time Inc. in Deal with Outbrain Worth More than $100 Million

Time Inc in Deal with Outbrain Worth More than 100 Million Media Advertising Age


Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including and Until now, Time Inc. had worked with a mix of the companies whose ubiquitous content-recommendation widgets help push traffic around the web. The pact is worth more than $100 million to Time Inc.

As a "content recommendation" or "content discovery" company, Outbrain puts links beneath articles published across a variety of websites, including, Slate and ESPN. Media companies and marketers pay Outbrain to place those links on publishers' sites in order to drive traffic to their content. Outbrain shares this revenue with the publishers where the links appear.

"We selected Outbrain not only because the revenues were higher than others but because its engine drives better recommendations than others," Andy Blau, senior VP and group GM of ad sales at Time Inc., said of the company's deal

Stashed in: Advertising, Monetization, Turing, Advertising

To save this post, select a stash from drop-down menu or type in a new one:

Outbrain has really managed the concept of web rings brilliantly.

I'm not convinced their recommendation engine is personalized, but it doesn't have to be.

Consumers seem to have no problem clicking recommended links.

I wonder how much the picture and the words affect click through rates.

You May Also Like: