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The Myth of the Dedicated IP Address for SEO

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A dedicated IP will not boost your SEO in any way. According to Google, a dedicated IP will not help your SEO rankings, and is not a justified expense for SEO.

The confusion over dedicated IPs and SEO goes way back to 2003 when Craig Silverstein was Director of Technology at Google. To address the question about the value of dedicated IPs some webmasters had at that time, Craig said, “Google handles virtually hosted domains and their links just the same as domains on unique IP addresses. If your ISP does virtual hosting correctly, you’ll never see a difference between the two cases.” In 2006, Matt Cutts, who still leads the webspam team at Google, mentions that article in his short blog post debunking the dedicated IP myth, where he says,

“There is no PageRank difference whatsoever between these two cases (virtual hosting vs. a dedicated IP).”

Does anyone still do SEO in 2014?

^^ Why is that a question?  Doesn't everybody?  

I figure at this point 80% of a page Google shows is ads, so... Just buy ads?

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