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One conversation can change minds on same-sex marriage, study finds - The Washington Post

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LaCour thinks one reason the approach worked is that the canvassers were not trying to collect signatures or garner votes, but simply change minds. “This was a really great way to test out what is the causal effect of talking to a gay person,” said LaCour, a doctoral student at the University of California at Los Angeles.Another reason could be that “the mental image that came to mind when they thought of a gay person or lesbian was permanently changed by this conversation,” said Donald P. Green, a Columbia University professor of political science and expert on public opinion research who was co-author of the study.

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