Liam Neeson's 'Taken' Character Will Endorse Your Skills on LinkedIn
Geege Schuman stashed this in Day: Made
One of Liam Neeson's infamous lines in the film "Taken" was "I do have a very particular set of skills." Inspired by this, and tied to the upcoming "Taken 3," LinkedIn has set up a competitionfor fans of the film to win a video of star Liam Neeson endorsing their skillset. Liam Neeson (as his vigilante character Bryan Mills) will endorse the "particular set of skills" pulled from the winning fan's LinkedIn profile; the competition runs till December 23 with the winner announced January 4.
In this promotional video, created by entertainment marketing agency Trailer Park on behalf of 20th Century Fox, Neeson / Mills invites fans to apply to be a member of his team, highlighting his own skills in "contract negotiations," 'international relations" and more. Fans of the movies will know these don't exactly involve sitting around a desk.
The campaign is the latest in a series of innnovative attempts by LinkedIn to use iconic characters to market itself. Earlier this year, it gave Barbie her own LinkedIn page and it also created a competition around the launch of the Forest Whitaker movie "The Butler."