Warren Berger Tells How to Ask a â€˜Beautiful Questionâ€™
Tina Miller, MA,CFLE stashed this in creativity
Stashed in: success
To stay ahead in my ad agency, I read a lot of books that purport to have "the answer" to some problem or anotherâ€”how to improve your business, find happiness, and so forth. But I just finished a book that takes a very different approach. It is entirely focused on questions, not answers. And I found it to be profound and eye-opening.A More Beautiful Question by Warren Berger is about the importance of asking thoughtful, ambitious "beautiful questions"â€”the kind that can bring about change in the world around you. A fair amount of the book is focused on the need to ask deeper, better questions in businessâ€”which really resonated with me. I went through a process of tackling a lot of ambitious questions when I envisioned "movement marketing," wrote the book Uprising and started my own challenger ad agency StrawberryFrog.
Socrates was all about asking the right questions too.