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The Future of Meat Is Plant-Based Burgers

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Think of cows as meat-producing machines. We can build other meat-producing machines.

That really is a good characterization of the opportunity. 

A few things you should never do if you want to eat factory meat in unconflicted bliss: 

write a story on water scarcity in the American Southwest; Google “How much shit is in my hamburger?”; watch an undercover video of a slaughterhouse in action; and read the 2009 Worldwatch Institute report “Livestock and Climate Change.”

The world needs better meat producing machines. 

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