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Mitt Romney's Twitter Nemesis - Businessweek


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None of this would matter if Delaney’s portrayal of Romney didn’t routinely eclipse that of the candidate himself. At Bloomberg Businessweek’s request, VoterTide, a social media analytics company, measured Twitter mentions of Romney in June and found that Delaney’s were the most popular 44 percent of the time. On days when the real Romney took the top spot, Delaney was often second. And third. “Much of the time, his followers are pushing his message further and connecting with people better than Romney himself is doing,” says VoterTide’s co-founder, Jimmy Winter.

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