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Sonos's Hot New Viral Logo Was A Happy Accident

Sonos s Hot New Viral Logo Was A Happy Accident Co Design business design

Sonos Hot New Viral Logo gif Imgur Tumblr


Look at this new Sonos logo. It radiates with energy. But do you notice anything else? No? Try scrolling up and down on the page. There you go. Ingenious, right? It looks like soundwaves emit straight from its core. It’s sound branding that lays down a visual beat, an effect so cool that the logo got tweeted by the Verge and went viral. And branding never goes viral—well, at least not in a good way.

Who would have thunk, it wasn’t a planned optical illusion, but what the design team calls a "happy accident."

Stashed in: Brands!, Design!, Marketing!, Music, Logos!, Marketing, Doodles, Viral Content

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I have to admit, that scrolling up and down trick is very cool.

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