Sign up FAST! Login

Ephemeral content, but will it sell?


Stashed in: Snapchat

To save this post, select a stash from drop-down menu or type in a new one:

I have my doubts. How about you?

I'm guessing I'm not their target market.

Me neither but this just sounds like a bad idea. 

“SnapperHero” will center on a superhero premise and will feature influential social-media personae in its cast. To create the program, AT&T has selected people with big followings on social-media outlets like YouTube, Snapchat and Vine, and will have them ask their audiences to make choices that will shape the way “SnapperHero” plays out – like character powers and origins, according to Billy Parksproducer of the series.

“A lot of it will be built on suggestions that are generated from the fans, and this is how we will build the audience for the show,” said Parks, who supervised the production of @SummerBreak, a mobile series backed by AT&T and Chernin Group that played out on Twitter, Tumblr and other social-media outlets. “We start by saying, ‘Hey, we are going to make this, so what are your suggestions?’ And we will show them how it’s being made along the way.” Parks developed the series along with Kendall Ostrow, a UTA agent specializing in digital media.

Launch of the series is a vote of confidence by a major advertiser in Snapchat, a photo-messaging application that allows users to send text, photos and videos to a defined set of contacts. The content typically disappears after a set number of seconds, unless it is public, in which case it can be viewed for 24 hours. On Tuesday, Snapchat unveiled a new feature that could draw more advertisers. Called “Discover,” the feature makes videos and stories available from media outlets including ESPN, Food Network, CNN, Comedy Central and Fusion.

It reminds me of Twitch Plays Pokemon.  http://www.twitch.tv/twitchplayspokemon/

It became viral and popular with the every move being voted upon.  Maybe they are just trying to plug into that sort of vine, excuse the pun.

Twitch plays Pokemon was organic and grassroots. This is more... Fabricated and deliberate. 

You May Also Like: