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Digg by the Numbers, 2015 Edition — Medium

Stashed in: Digg, Curation, Monetization, Active Users, Urban Dictionary, Medium

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Digg has grown its userbase from 3 million monthly actives a year ago to 12 million now.

More enlightening than Digg growing its user base is how Digg is monetizing:

A major Digg workstream for 2014 was to get consistent revenues from advertising. By December, we were doing exactly that. We have been very deliberate about monetization — we want to do it in a way that fits our user experience, delivering something genuinely valuable to users. Our primary ad unit is a sponsored post called “Startups We Digg,” “Apps We Digg,” “Pants We Digg,” “Groceries We Digg,” etc., depending on the thing being sold. It’s what some would call a native ad, meaning that it fits into the look and feel and editorial tone of the site (though clearly marked as an ad, of course!). We run only one sponsored post a day, and it’s always a product or service that the Digg team is genuinely into. (Check them out.) They are primarily sold as performance-based ads, aimed at companies selling products, services, or subscriptions that fit the Digg audience of Internet lovers, media junkies, and early adopters.

In 2015, the challenge is to couple user and product growth with the right monetization experience, one that moves with the grain of our product experience — one that speaks Internet, and that scales. Specifically, we aim to grow revenues overall (more than 3x); to introduce new ad options, particularly for brand and entertainment advertisers; to test and decide on mobile and email ad options; and to prove that we can scale without dropping in quality or messing up Digg’s clean and uncluttered user experience.

Eric, in theory bakadesuyo should be seeing some Digg Effect because your original content is Diggworthy. Do you see any visitors from Digg?

The Digg Effect describes the surge in traffic that hits a publisher when one of its stories makes it to the Digg homepage. (It’s a flavor of the Slashdot Effect). More broadly, that dynamic is what makes Digg, with its cross-cutting, low-cost, high-leverage curation model, a valuable contributor to the online publishing ecosystem. People visit Digg to see what’s interesting and noteworthy from across the Internet; in turn, publishers that produce great work benefit from a wave of readers who might not otherwise have seen it.

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