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Timothy Prestero: Design for people, not awards | Video on

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Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)

Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind.

I sometimes forget how many tradeoffs there are in design.

Design for users vs design for accolades is a big one.

more importantly was understanding in situ use and manufacturing constraints, as well as who does actual purchasing.

Is there any place to learn that besides on the job?

Theoretically if you get good advisers in the space, you can learn from their experience. in reality, people rarely learn the tough stuff except by living it.

That's true with most things in life, actually.

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