Supreme Creative Director Brendon Babenzien Leaves to Restart Noah | Complex
Waylan Choy stashed this in Rising meets Risen
According to WWD, Babenzien is in the process of raising $2 million to build the brand and putting together a strong team. The target customer is the kind of guy who grew up buying Supreme but is looking for something a little more well... grown-up. WWD notes that demographic as someone "likely in his late 20s and early 40s."Kind of what Brooklyn Circus was attempting to do as well. The dressed/dappered up hip hop kid.