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Aiming to Ease App Discovery, Apple Pairs With Pinterest

Aiming to Ease App Discovery Apple Pairs With Pinterest NYTimes com


Pinterest, the popular social bookmarking start-up, thinks it has a fix for this. The company is unveiling a new product on Thursday that could make it easier for people to discover new smartphone apps without even having to go into Apple’s App Store.

The product, called App Pins, aims to do the same thing for smartphone apps that Pinterest’s service has done for photos, recipes and many other types of websites. In short, the service is a type of digital corkboard that lets visitors save, or “pin,” items they like or places they want to go.

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Pinterest has a hammer and it thinks everything is a nail.

Or rather, everything is a pin.

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