Apple Watch Revenue Will Likely Be Dominated by Expensive Gold Edition
J Thoendell stashed this in Tech
While the Apple Watch Edition will have the least amount of orders among the three models, with between 850,000 to 1 million units shipped, well-known Apple pundit John Gruber of Daring Fireballbelieves that the expensive gold model could account for the majority of Apple Watch revenue. Multiple reports claim that the Apple Watch Edition will cost over $4,000, making it one of the most expensive products the company has ever sold.
"So as a business — if the WSJ’s sources are correct, and if Apple is correctly predicting demand — Apple Watch revenue will be dominated by the gold Edition units, accounting for double or more of the revenue from all the other models combined. The Edition models would thus do to the Apple Watch lineup as a whole what the iPhone, iPad, and Macintosh do to the entire phone, tablet, and PC industries, respectively: achieve a decided majority of the profits with a decided minority of the unit sales."