A comScore study shows that most people download zero new apps per month
J Thoendell stashed this in Apps
Google and Apple's mobile platforms each boast about 1.2 million apps right now, and the race to develop hit apps never stops. But using data from the digital analytics firm comScore, Quartz points out a surprising trend: Most smartphone owners in the United States download zero apps per month.
Actually, maybe it's not so surprising. How often do you download a new app? For most of the non-tech journalists I know, zero in a typical month sounds about right. And the comScore data shows that 65.5 percent of smartphone users in the United States are doing—or not doing—the same thing.
Two thirds of people never download apps?
Good thing there are a billion smartphone users.
300 million people do try apps.